20th October 2022

Einstein Bros. Bagels Advertising and PR Campaign Book

In the final course for my advertising and public relations major, we worked in teams to create a full marketing campaign to promote lunch offerings at Einstein Bros. I acted as the copywriter and wrote all of the creative copy and assisted with editing.

27th January 2022

Tupperware Advertising Campaign Book

As a final project for my copywriting class we were put into groups, assigned roles and given an advertising problem for a company that could be solved with an advertising campaign. I took on the role of copywriter and was responsible for all of the creative copy you see in this brand book.

30th January 2022

Nest Target Audience Profile

This is a sample target audience profile for Nest Thermostat's ideal customer.

14th October 2021

Professional Biography Assignment: Samantha Olson

For this assignment, I had the opportunity to write a professional biography that could be used on a company website. I profiled up-and-coming journalist Samantha Olson and wrote an upbeat bio that could be used on Shifter's website.

14th October 2021

Sample Story Pitch: Dispo App

This assignment allowed me to try my hand at pitching an exclusive story to a journalist. I chose to pitch the launch of the app Dispo, which capitalized on the social media comeback of the '90s and disposable cameras.

14th October 2021

Falcon's Lair Event: PR Kit

A partner and I were tasked to complete a fact sheet, news release and media advisory for an event at Falcon's Lair to support Bear Grylls' charity, Journey of a Lifetime Trust.